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Guiding principles

Environmentally conscious as a standard - not as a strapline: Our products are carefully created to ensure that there is minimal impact on the environment. We have worked closely with an organic certification body to ensure that our ingredients, manufacturing and distribution practices are at the highest environmental standards possible. Our cosmetic products use organic, natural and vegan ingredients exclusively, and are paraben, sulfate, micro-pollutants and perfume free. None of our products or ingredients are tested on animals.   Our products are made with a focus on refillability encouraging reuse. We offer a refill option for all of our products and use packaging which can be easily recycled. We are a Business Ambassador of Circular Tayside, a program which supports the movement towards a more circular economy. Sustainability is key to our approach in pioneering our products.  See our FAQ page for more detail
Gender free: We make cosmetic products for every body. We do not use gender profiling categories in any of our product development, communication or marketing. Embracing circular economy through design: We’ve all heard the saying “buy cheap, buy twice.” Well our mantra is "buy once well and value." We work closely with designers and artists to carefully develop aesthetically attractive products for you to reuse and enjoy.