For corporate orders please email info@j-rao.com

The Conscious Cosmetic Collective

J-RAO is a conscious cosmetic collective that was founded in 2017 in the City of Discovery, and UNESCO'S first (and still only) UK City of Design, Dundee Scotland. The idea behind J-RAO is simple: We believe that conscious consumerism is no longer a trend, it’s an urgency - we also believe that the cosmetic market provides a really exciting space to tackle many challenges faced by the consumer industry by developing premium luxury products with ethical values. We pioneer products that are environmentally conscious, gender free and embrace circular economy through design. Click on our guiding principles to find out more.


Dr Jennifer Rao-Williams has a deep understanding of the negative impact of non-environmentally conscious product development. With over 13 years experience in research on sustainable development and climate change. Whilst completing a PhD at the University of Dundee in 2017, Jennifer decided to utilise their environmental expertise to develop an ambitious retail business through participating in the Elevator Accelerator program. Jennifer’s mission was clear from the outset: to develop a range of luxury products which would buck the trend in an often unsustainable, unethical cosmetics industry and respond to the growing demand for more conscious consumables.